Arthur Tsang
Opinion
20 July 2021
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How many brands feel that they are being held to ransom by a celebrity spokesperson, when all of the data points to campaigns with the right celebrity significantly outperform those without? Arthur Tsang, chief creative officer of BBDO China, says there is a way to step out of being just another brand they attach their face to.
About Arthur Tsang
Chief Creative Officer at BBDO China.